Dr. Reddy’s Chose Polycom Presence Mobile Video Solution for Management Improvement

Polycom, Inc. just announced the decision of Dr. Reddy’s to use the Polycom RealPresence® Mobile video solution in order to be able to have its company’s executives connect to critical internal meetings, wherever the executives may be at the that very moment. Polycom RealPresence® Mobile video solutions was installed on the mobile devices including tablets, Android smartphones and iOS smartphones of the senior level executives.

Dr. Reddy’s also included other Polycom® immersive video collaboration solutions. One of which is the Polycom® RealPresence® Experience (RPX), specifically the RPX™ 200 Series. This solutions will provide an all-inclusive meeting set in an immersive video experience which will allow anyone who joins to share HD audio, content, and video in their cinematic video wall. The use of this series will help to speed up the decision-making process in the company’s upper echelon and also save time and money from the travel.

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In general, these solutions will help specifically to connect the company’s two major offices in Bridgewater, New Jersey and Hyderabad, India. Dr. Reddy’s global manufacturing offices and several R&D units will also be linked for easier and faster integration between the offices. To be specific, the video collaboration solutions will link these offices of Dr. Reddy’s dispersed all over the world:

• Financial and Marketing Teams
• Manufacturing units
• Research and Development Facilities
• Smaller offices

The video collaboration solutions can also be used in other ways, not just critical internal meetings. Some of these include:

• Announcement of Quarterly Results
• Displaying Samples Drugs and Generics for Real-time FDA Inspections
• Displaying Sample Showcases for Buyers
• Sharing Market Development Information
• Sharing Product Promotions
• Sharing Product Reviews with Co-workers
• Enabling R&D teams to Work More Quickly and Efficiently in Drugs and Generics Formulation
• Obtaining Approvals from Authorities

Polycom teamed up with several companies in order to satisfy and cater to the need of Dr. Reddy’s. This includes HP and Microsoft® Lync®. The end-to-end video collaboration solutions the company structured specifically for Dr. Reddy’s include the help of HP and Microsoft Lync’s expertise in UC solutions.

The teamed up efforts of Microsoft Lync and Polycom materialized with the Polycom RealPresence solutions. This solutions will enable the use of video collaboration more intuitively and easily, since it can be used in any environment and its interface and workflow are generally familiar.

Asia Pacific Polycom President Michael Alp expounded on the importance of using video collaboration solutions and said, “For a company with widely-dispersed teams and in an industry that requires constant conferring, video collaboration is the anytime access solution for speedy decision-making and shortened time to market. With Polycom’s high-definition video collaboration and advanced content-sharing capabilities, the true-to-life immersive video collaboration makes all the difference in making team meetings highly effective.”

A famous worldwide pharmaceutical company, Dr. Reddy’s chose to secure specific video collaboration solutions in order to share knowledge to the workers and help executives make their decision more promptly despite difference in time zones for the executives. The company plans to have room, mobile and immersive video solutions in an effort to fully transform and improve the team’s collaboration and video work culture. This is in addition to the scheduling capabilities and management suites monitoring that the company has previously deployed.

Dr. Reddy’s Chief Technical Officer Atanu Roy describes the company’s subscription and said, “Our company’s global demand for instant communication across distances, particularly between R&D teams to make decisions quickly, meant that we required more effective and efficient ways to collaborate. With Polycom video, we are getting the most comprehensive UC infrastructure that meets our needs to deliver wide-scale communications across the company, enabling our research and technical teams to meet across any distance and collaborate securely and instantly for vital consultation and decision-making. For our executive team in particular, video collaboration has enabled a new way of conducting business without the need for frequent travel across large distances. This in itself has not only helped us achieve significant savings in time and travel cost, but also establish a better work-life balance.”