SAMSUNG Electronics at 2015 Digital Signage Expo: SMART Signage Video Walls with Color Expert Technology

SAMSUNG Electronics America, Inc. showcased the company’s wide range of digital signage environment solutions at the 2015 DSE or Digital Signage Expo in booth #1813 from March 11 to 12, 2015 at the Las Vegas Convention. The company’s 2015 lineup includes:

• Small signage solutions
• High-brightness displays
• Video wall installations [featuring Samsung Color Expert technology]

SAMSUNG is continuously expanding its expertise after the company acquired the leading LED display and sign manufacturer, YESCO Electronics.

Vice President of Marketing, Samsung Business, Samsung Electronics America, Ronald Gazzola, said, “Our new Color Expert technology is part of Samsung’s continued commitment to provide a premium user experience, particularly as more organizations look to technology to deliver internal and external communications in new and compelling ways. From innovation in product design to enabling easier content management through our relationships with best-in-breed software partners, Samsung is focused on bringing to market new smart signage experiences that drive business results.”

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Small Signage Solutions

With the goal of increasing interactivity, SAMSUNG offers digital small signage solutions, which features next gen SMART Signage Platform. Without requiring any external media player, these displays can simply install operations, which decrease the cost of ownership.

Some of the small signage solutions that SAMSUNG offers, include:

• DB22D-P
• DB22D-T
• DB10D

With the same size of a tabloid paper sheet, the DB22D-P provides a smart small static posters replacement. Its features include:

• A 21.5-inch Full HD commercial display
• Maximum use of 16-hours daily

Best for enhancing both customer convenience and engagement, the DB22D-T:

• Adds integrated touch for interactive applications
• Works with up to 10 points of simultaneous touch
• Allows guests to tap, swipe and scroll to access information

And finally, the DB10D is a 10.1-inch commercial display, which is best for:

• Shelf-level advertising
• Cash register signage in retail
• Meeting room signage

High-Brightness Solutions

Designed to deliver consistent high ambient light, the Samsung OMD Series LED-lit LCD displays are equipped with the company’s circular polarizing technology, allowing viewing while wearing polarized sunglasses, and offering vivid, consistent and clear visual messaging delivery through its 5,000:1 high contrast ratio. Texts become more readable and graphics brighter, when in high ambient light outdoor applications and environments, like:

• Transportation facilities
• Banking and retail storefronts
• Sports arenas
• Quick service restaurants
• Convention centers

The Samsung high-brightness signage solutions include the OMD-W series and OMD-K series. The OMD-W Series is best for highly bright and visible environments like a retail storefront window. With equal or under 9.3mm thin bezels and installation-ready, it will aid you to keep your focus on your content. The OMD-K Series, on the other hand, can easily mount a custom enclosure due to it being VESA-compliant. It includes a panel kit to be used in the display installation in an all-weather durable outdoor environment like:

• Drive-thru locations
• Entertainment venues
• Way finding kiosks

New Seamless Video Walls Installations

In 2015, all SAMSUNG video wall display will have SAMSUNG Color Expert technology. Calibrated at the factory in order to ensure prompt usage after installation and uniformity, SAMSUNG Color Expert technology makes use of a user calibration software, that will customize beyond factory calibration color settings as preferred by the customers. It includes an ACM chipset, which makes it possible to possess uniformity at the same time remember colors accurately. This technology is also capable of white balance management across multiple displays, as well as grey scale calibration without color distortion. In general, the SAMSUNG Color Expert technology ensures:

• Uniformity of brightness
• Uniformity of a single display and across multiple displays, resulting in more vivid and accurate images

Understand more about Samsung SMART signage solutions by visiting this site.