Polycom® Video Collaboration Solutions to Enhance PC Jeweller’s Business Operations and Customer Experience

PC Jeweller or PCJ, an Indian-listed jewelry retailer, has chosen Polycom to be its ally in its goal to improve business operations, as well as customer satisfaction. PCJ chose to integrate Polycom video collaboration solutions in its 45 stores to secure them, and at the same time provide a seamless management and connectivity, across all those stores. In addition to these, PCJ also expects to enhance several company elements, including:

• Design
• Reviews
• Manufacturing process

India’s Leading Jewelry Retailer: PC Jeweller

Famous for its operations in the manufacturing, exporting, wholesaling and retailing of both gold and diamond jewelry, PC Jeweller has lots of showrooms and stores across the 37 cities in 15 states in India. Some of these are located at:

• Guwahati
• Jammu
• Noida
• Gurgaon
• Bengaluru

With several teams spread out in the different sites and locations, communication between these teams is a struggle they would have to go through, in addition to the long distances between the different offices. It does not only pose a costly collaboration effort but also a less effective one. This is the reason why video collaboration is highly necessary in their day-to-day operations, which include:

• Collaborating on product design
• Inspection
• Discussing stock-related issues

With the videoconferencing solutions, a lot of changes are expected to occur in the company and some of those that would be improved and transformed are:

• Teamwork on new projects
• Training on new software
• Conducting internal meetings
• Employee reviews

Polycom’s PCJ Video Colaboration Solutions

With the integration of Polycom video collaboration solutions in the operations of PC Jeweller, PCJ was able to access the high definition video and audio technology that Polycom offers. The solutions include Polycom RealPresence® Group Series in all of PCJ’s stores and outlets. This helps the staff across the different stores to collaborate in different issues, like sample showcases and product reviews. Powered by Polycom RealPresence Platform, the solutions is also interoperable with the existing networks and UC systems of PCJ, thus saving them some bucks.

With Polycom RealPresence Platform and its open standards to enable interoperability across multi-vendor environments, different employees, wherever they may be, can be connected through a seamless video enterprise, securing the connection at the same time.

Polycom video collaboration solutions is believed to improve the company. Some of these improvements are:

• Speed up critical decision-making
• Serve customers better
• Improve team meeting experiences throughout the company

Visit out store here to find out what more Polycom can offer you.

PCJ Managing Director Balram Garg believes that video collaboration is a must in the daily operations of the PCJ. He said, “Polycom offers a broad range of cost-effective, High Definition video collaboration solutions, which have enabled us a new way of conducting business without the need for frequent travel across large distances. This in itself, has not only helped us achieve significant savings in time and travel cost, but also establish a better work-life balance for many employees. PCJ customers now interact with our Designer Section across all showrooms for made-to-order designs or other modifications.”

Polycom India & SAARC Managing Director Minhaj Zia said, “We are increasingly seeing large Indian SMBs with dispersed workforces turning to video collaboration solutions to facilitate quicker decision making, improve teamwork and enhance their engagement process. We are pleased to be delivering these benefits to PCJ though real-time visual collaboration, helping them to enhance their working environment through greater productivity and accelerate the achievement of their business objectives.”