Polycom’s New Survey Says Video Collaboration Solutions Increase Productivity

Polycom, Inc. announced the results of the new global survey focusing on the use of video collaboration solutions in the different organizations in the business. The study was conducted by Quocirca, LTD as commissioned by Polycom, Inc.

Quocirca, LTD and the Company’s Search for Truth

Quocirca, LTD is an independent research and analysis company, with their scope running across the European market. The company conducts their researches for free, focusing on IT decision makers and other key players in different businesses and public organizations. A lot of their researches though are sponsored by channel organizations, service providers, and IT vendors. Despite this, the results are free from any bias and rely on the company’s standpoint and independent results through insights gained in the research, and with the help of the company’s analysts. In general, most of the researches address IT issues in an organization.

In the research they conducted for Polycom, the goal is to compare different organizations and their use of videos in their operations. It also intends to increase the video usage and gain more from that, using a criteria of six key adoption which will define the maturity of the video culture. Through this research, Quocirca also believes that it will help people understand the necessary steps to take by the time they decide to invest on videos.

Quocirca’s researches are accomplished by conducting interviews throughout:

• Europe
• Asia Pacific Region
• North America

Individual interviews with people with the targeted job roles are also conducted. This makes sure that the right people are the ones asked with the right questions. Results are compared based on several factors like geography, size of business, job role, and industry.

Quocirca conducts their 800 customer surveys online and with companies in more than 80 countries. The interviews they setup is composed of 8 in-depth ones. Surveys will also be categorized based on factors including:

• Geographical region
• Vertical industry
• Government
• Technology
• Education
• Company size
• Financial
• Healthcare
• Manufacturing
• Professional services
• Respondent job or responsibility

Polycom and Quocirca’s Findings on Use and Effects of Video Collaboration Solutions

Quocirca was able to uncover data, as well as benefits, of using video collaboration solutions. The survey shows that 90% of the people who make use of video to collaborate in their operations experience increase in productivity and financial savings, by reducing their travel expenses. Better teamwork was also evident.

More than 80% of the respondents in the survey have their fiscal savings linked so that both business decisions and transactions will be made faster, thus improving the employee’s work and life balance. In all respondents, 50% believes that there will be an increase in video usage if people will also have more access to it. In fact, there are only very few organizations that use video on desktop and mobile devices. And for their larger conference rooms, the availability of video is astoundingly limited.

Quocirca’s Research and Analysis House, Rob Bamforth believes that the value of technologies which fall in the category of networking increases in great deal when the number of people who are connected also increases. Furthermore he said, “Video conferencing is no exception. Moreover, increasing usage also generates more familiarity and comfort with the whole experience. Encouraging a culture of video adoption would therefore seem to benefit both the individual and the organization.”

Going back to the survey, 45% of the respondents are frequently using mobile devices when joining video conferences like laptops, mobile phones, and tablets. In addition, 35% of the digital native workers, who are aging at most 25 years old and considered as the future of all industries, use videos anywhere frequently. These numbers will grow when the usage of mobile devices already grows, which will lead to working arrangement that are more flexible.

Polycom’s Chief Marketing Officer, Jim Kruger is convinced that the way which the people are working today is also changing. He also said, “Mobility, BYOD, social and collaboration solutions like video conferencing combined with the desire to reduce real estate costs are causing businesses around the world to rethink the traditional office setting. We’re seeing the measurable impact video collaboration is having, but with just a fraction of organizations around the globe using video regularly, the results of this survey illustrate its potential in any work environment and across every industry.”

In general, organizations in different industries and regions, including Polycom, will have measurable results because of video collaboration. In fact, according to Quocirca’s survey, the video collaboration solutions increases productivity and fiscal savings. If you want to find out more about Polycom products, visit our store.

Along with these results, it also shows that the lead users of video in organizations are the executives, which is 86%, and managers, which is 89%. 66% of the time, this solution is used for executive management meetings while 30% of the time, it is used for recruitment. And above anyone else, the people who mostly make use of this technology are the senior executives, which accounts to 52% of the respondents, distributed team members, which equals to 37%, and the remote workers, which total to 31%.

The top factor which benefits most in using video collaboration solutions is the travel cost savings which results to 81%. 70% of all surveyed noticed an increase in the use of video in day-to-day business and finally, more than 90% of APAC companies access meetings through room-based solutions.

Polycom, together with Quocirca, sees the increase of mobile use in the future.